Lubricant Sales Representative

Edmonton, Alberta

Job Description


The Lubricant Sales Representative is responsible for lubricant product support and sales, focusing on building our blended lubricants business within the mining, construction, agricultural, forestry and fleet industries and more.


  • Source and develop customer opportunities within and new customers
  • Establish and maintain new and existing account sales forecasting models
  • Prospect for new leads
  • Achieve sales quotas by creating new, profitable sales volume for the company through a focused expansion of the customer base
  • Develop and propose customer solutions utilizing our vast product and service offerings
  • Relationship building with new and existing customers
  • Research lubricant customer opportunities in multi-location, multi region customers
  • Communicate and mentor non-lubricant AFD sales to drive lubricant sales
  • Provide fuel opportunities from lubricant only customers
  • Work and manage to closure customer bidding requirements – RFP’s
  • Responsible for lubricant customer biddings are met and delivered in timely manner
  • Effectively communicate with regional territory managers regarding lubricant customers within the respective regions
  • Responsibility for profitable tank solutions and delivery to lubricant customers
  • Assist in the creation of a customer value file program
  • Maintain high level of customer service
  • Assist account receivables when required in reconciliation of timely lubricant accounts
  • Maintain and account for CRM documentation
  • Work closely with other management on pricing and delivery of lubricants
  • Maintain current knowledge of competitor and industry activity to capitalize on market trends
  • Assist when required the marketing of brand and services to lubricant customers
  • Identify and participate in tradeshows as required
  • Perform and manage sales activities in a professional and proactive manner, while maintaining a Business Code of Ethics and meeting or exceeding targets
  • Drive new and profitable lubricant business through cold calling, networking, internal and external leads, existing customers and other associated methods
  • Remain knowledgeable on the current Lubricant trend and ever-changing certifications and properties
  • Ability to suggest product crossovers by brand


Project Management

  • Maintain and adjust budgeted revenue expectations.
  • Complete various sales reports.
  • Manage corporate customer bidding requirements
  • Liaison with customer from start to finish of implementation
  • Liaison with sales team regarding corporate customers
  • Ensure compliance with AFD’s standards for cost control, waste reduction, quality, safety, and on-time delivery.

OTHER KEY SKILLS (or product knowledge)

  • Strong knowledge of SCM systems, as well as Microsoft Office products, including Excel, Word, and PowerPoint.


  • 3 – 5 years of direct work experience in lubricant product support and warehouse management function or supply chain management position.


High school diploma required

Working For AFD

AFD Petroleum Ltd. offers its team members competitive wages, paid training programs & educational reimbursement, future growth opportunities and an exceptional benefits package.

Get your career moving in the right direction and apply today.