Micro Station Lead

Edmonton, AB

Job Description


The Micro Station Lead will be responsible for overseeing, implementing and growing AFD’s newest innovative petroleum project across various locations in Western Canada and Alaska.


  • To implement and manage a consistent micro station program used by all Sales Representatives and Branch Managers
  • Develop new customer opportunities and establish  unmanned station accounts
  •  Assist in identifying potential sites by using various demographics in rural and urban areas
  • Call and/ or visit major accounts and continuously develop customer relationships
  • Educate and train sales staff, branch managers on the product
  • Monitor and take an active role in resolving customer issues to ensure excellent customer service
  • Work closely with marketing department to identify marketing  of brand and services to customers
  • Relationship building with new and existing customers
  • Research and communicate new existing customer opportunities within the region and share with Sales Manager when applicable
  • Communicate and mentor unmanned customer leads as appropriate to the regions
  • Work with other branches and business leaders to assure congruence with unmanned sales operations
  • Follow set procedure and guidelines for new customer forms, exemptions, accounting and ship to’s
  • Work closely with tank division to provide positive margin on sales, rentals and related fuel management
  • Maintain and adjust budget and revenue expectations
  • Create and maintain price structure for unmanned accounts
  • Maintain current knowledge of competitor and industry activity to capitalize on market trends
  • Establish and maintain relationships with existing and prospective contract, national, program and/or large-scale project customers
  • Identify and participate in corporate unmanned tradeshows as required
  • Perform and manage sales activities in a professional and proactive manner, while maintaining a Business Code of Ethics and meeting or exceeding targets

OTHER KEY SKILLS (or product knowledge)

  • Computer literacy, including effective working skills of MS Word, Excel, PowerPoint, Adobe products and e-mail required.
  • Knowledge of fuel retail market
  • Familiarity with rural North America


  • 10 years experience in customer service, sales required, project management experience preferred
  • Knowledge of Microsoft Office


  • Post-Secondary education in Business, Marketing, or related field



Working For AFD

AFD Petroleum Ltd. offers its team members competitive wages, paid training programs & educational reimbursement, future growth opportunities and an exceptional benefits package.

Get your career moving in the right direction and apply today.