Sales Representative

Grande Prairie, AB

Job Description


The  Sales Representative is responsible for generating business opportunities to new /existing customers within the fuel, lubricants and storage businesses within their stated regional areas.  With a focus of sales and margin growth, following both freight and tank guidelines within a corporate structure.


Promote and sell a diversified variety of fuel, lubricants and storage solutions throughout Canada that is targeted, budgeted and measured.

  • Establish and maintain regional account sales, to include corporate and noncorporate accounts
  • Relationship building with new and existing customers
  • Create and update ongoing customer listings
  • Research and communicate new customer opportunities within the region and share with Corporate Account Manager when applicable
  • Communicate and mentor noncorporate customer leads as appropriate to the regions
  • Work with other branches and business leaders to assure congruence with corporate sales operations
  • Manage and work closely with both CSR and dispatch to coordinate new accounts and delivery requirements.
  • Follow set procedure and guidelines for new customer forms, exemptions, accounting and ship to’s
  • Work closely with tank division to provide positive margin on sales, rentals and related fuel management
  • Responsible for customer pricing and services are met and delivered in timely manner
  • Work closely with CSR/Dispatch to maximize freight profitability on corporate accounts
  • Assist in the creation of a customer value file program
  • Maintain high level of customer service
  • Assist account receivables when required in reconciliation of timely corporate accounts
  • Create and maintain price structure for noncorporate accounts
  • Develop and maintain Indigenous relations when necessary and in conjunction with Corporate Account Manager
  • Maintain current knowledge of competitor and industry activity to capitalize on market trends
  • Establish and maintain relationships with existing and prospective contract, national, program and/or large-scale project customers
  • Assist when required the marketing of brand and services to customers
  • Identify and participate in corporate tradeshows as required
  • Perform and manage sales activities in a professional and proactive manner, while maintaining a Business Code of Ethics and meeting or exceeding targets


Project Management

  • Create detailed business plans in conjunction with  the Sales Manager
  • Maintain and adjust budgeted revenue expectations.
  • Complete various sales reports.
  • Manage corporate customer bidding requirements
  • Liaison with customer from start to finish of implementation
  • Liaison with sales team regarding corporate customers
  • Ensure compliance with AFD’s standards for cost control, waste reduction, quality, safety, and on-time delivery.



OTHER KEY SKILLS (or product knowledge)

  • Computer literacy, including effective working skills of MS Word, Excel, PowerPoint, Adobe products and e-mail required.
  • Knowledge of fuel retail market
  • Familiarity with rural North America


  • 2-3 years in direct sales experience
  • Demonstrate entrepreneurial values and experience, fuel experience considered an asset


Post-Secondary education in Business, Marketing, or related field

Working For AFD

AFD Petroleum Ltd. offers its team members competitive wages, paid training programs & educational reimbursement, future growth opportunities and an exceptional benefits package.

Get your career moving in the right direction and apply today.